What a Strong Staffing Agency’s Sales Organization Knows About Their Competition
July 13th, 2009What do you know about your competition in your staffing market? Richard Piske, co-founder of The Staffing Cooperative talks with his partner Dave Reiss about how when he was running a national staffing firm, his sales organization knew as much about their competition as their competitors knew about themselves.
Richard says, “We knew how they thought…, what their strategies were…, how they behaved…, where they were weak…, where they were strong. There wasn’t anything we didn’t know.” Listen to this blog-video to hear some specific examples of the type of intelligence your staffing sales organization should be gathering on your competition.
This conversation was held before staffing executives and staffing professionals at AST’s 2009 Users Group in Jersey City. AST (http://www.astusa.com) has been providing staffing software solutions to the staffing industry since 1985.
In last week’s blog-video, “For the Staffing Industry – What’s Different About This Economy?,” Richard said that while this recession is “more comprehensive,” regional staffing agencies can gain advantage in their staffing markets by gathering solid market intelligence and leveraging the “tenure that they have in the marketplace.” This week, Richard laid out the aggressive “need to know” attitude that a successful staffing sales organization has to maintain to gain in their market.
Ask Dave and Richard about the types of questions you should be asking about your competition by clicking on the following link: What should I be asking about my competition?
Click in next week for “Using Linkedin to Develop an Online Presence for Your Staffing Business.”
Everett Reiss
Business Relationship Development
The Staffing Cooperative
Check me out on Linkedin:
http://www.linkedin.com/in/evreiss
Check us out on Twitter:
http://twitter.com/StaffingCo_op