"It has been a pleasure to work with the staffing cooperative. Their dedication and commitment to our success shows through in all the interaction they have with us. I've worked with many consultants in the past and this is the first group who really took the time to understand our business and what makes us different. They really provide that high level 30,000 foot view of our company and challenge us to step out of our comfort zone to accomplish our goals."
How can you strike up compelling conversations with your clients, prospects, candidates, and fellow staffing professionals? Watch this blog-video to see some examples of how we’ve done this in targeted staffing industry Linkedin discussion groups.
Identify 1 to 3 blogs and podcasts to follow on a regular basis
Join Linkedin groups that your prospects and clients and potential candidates are in and also that fellow staffing industry professionals are in.
Start posting your thoughts, ideas, and questions in these groups on a regular basis.
You’ll be surprised with the dialog, relationships, and money-generating and saving ideas that will emerge.
I’d love to hear about some of the interesting conversations you’ve had on Linkedin, so if you have one you’d like to share, either comment on this blog or click on Linkedin Success Stories in the Staffing Industry.
Thanks for watching the last video of our series on Linkedin Success Stories in the Staffing Industry. Until next time, go out there, be empowered, and try something new.
Our third blog-video of a three part series on Linkedin Success Stories in the Staffing Industry is going to be on “CreatingValuable Discourse in Your Area of Expertise on Linkedin?”In the interim, a side “social media success story” has developed that’s worth sharing as a demonstration of the power of engaging people through social media.
For the past 6 months, I’ve been listening to the Ten Golden Rules Internet Marketing podcast, http://podcast.tengoldenrules.com, which is produced by Jay Berkowitz, CEO of the internet marketing company Ten Golden Rules.He’s developed a sizable following because during each podcast Jay and his team offer up extremely applicable information and principles to help all sorts of companies develop and advance their Internet marketing strategies and practices.
Recently, I posted a question on Jay’s blog asking about the next steps The Staffing Cooperative could take in our social and internet marketing process.Jay personally responded on our website and asked me to call up his show to discuss our correspondence.On his most recent podcast, http://podcast.tengoldenrules.com/internet-marketing-podcast-Free-Press-Releases-SEO-Alt-Tags-Susan-Bratton.html, Jay featured our conversation and gave The Staffing Cooperative a much appreciated plug.
There are a tremendous amount of positives for both The Staffing Cooperative and Ten Golden Rules in such an exchange:
·I received some really valuable feedback on our social and internet marketing strategy that we’ve already begun to apply.
·Jay gets to use me to generate compelling content for his podcast.
·We also received links to our website from the Ten Golden Rules website, which will help our positioning on the search engines.Through this blog post, we’re returning the favor to Ten Golden Rules.
·Such acknowledgement by Jay, a respected thought leader in marketing, helps position The Staffing Cooperative as a thought leader with our target audience and industry.
·Ten Golden Rules may get some new listeners and marketing engagements, if any of you find this blog post compelling enough to check out http://www.tengoldenrules.com.
Let us know what podcasts and blogs you are following that’s made a difference in your Internet and social marketing strategy by either commenting on this blog post or clicking on Social Media Success Stories.
How are people getting to your staffing company’s website?For that matter, who is visiting your staffing company’s website?Right now, you may not know the answer to these questions, but today you can start driving quality traffic to your staffing agency’s website through your disciplined use of Linkedin.I do highly recommend that you use Google Analytics, http://www.google.com/analytics/, a free tool that measures your web traffic and breaks that information down into many useful forms.
The following two videos will show you how we’ve increased the quantity and quality of your web traffic through Linkedin.
The first video is geared towards staffing managers and professionals who are starting out with Linkedin and shows you how you can:
·Publish your company’s website on your profile .
·Drop into comments your signature with hyperlinks to your website as you participate in discussions.
This second video is for more experienced social networkers and discusses how to use Linkedin to drive traffic to your blog, newsletter, or some other regular content that you are producing.
Let us know how you’ve successfully used Linkedin or or get our feedback by submitting your questions or anecdotes to Linkedin Success Stories.
Click-in for next week’s Linkedin Success Story on “CreatingValuable Discourse in Your Area of Expertise on Linkedin?”
How much time are you actively on Linkedin? Are you wondering if Linkedin is worth your time? Or is your staff, co-workers, or manager skeptical of the business value behind social networking? This is the first blog-video of a three part series on “Linkedin Success Stories in the Staffing Industry” that will demonstrate to you and your fellow staffing professionals proven ways you can use Linkedin to:
Gather valuable professional information that can sharpen your staffing game.
Drive traffic to your staffing company’s website.
Strike up provocative discourse in your area of expertise.
Let us know how you’ve successfully used Linkedin or pick our brains on the topic by submitting your questions or anecdotes to Linkedin Success Stories.
Additionally, check out the May 15th blog post we compiled off of a Linkedin discussion that we started on cold calling and leaving voicemails, http://www.staffingcooperative.com/news/?p=35.
Click-in for next week’s Linkedin Success Story on “How to Drive Quality Traffic to Your Staffing Company’s Website Through Linkedin?”
Social media sites, such as Linkedin, Facebook, and Twitter, have been all over the news about the number of participants they attract, and how companies are recruiting and marketing through them. Within your staffing agency, you should encourage your salespeople and other staffing professionals to sharpen their sales and recruitment skills through a disciplined use of social media.
A great place to start is getting your salespeople and staffing professionals to buildLinkedin profiles and join relevant Linkedn groups. Here are some Linkedin professional groups that are worthwhile for your salespeople and staffing professionals to join:
·SalesBlogcast.com
·The American Staffing Association
·Temporary Staffing Professionals
·Client Loyalty in Staffing & Recruiting
·Openreq.com
Recently, when gearing up for a cold call campaign, I posed a question about leaving voicemails when cold calling.The response was overwhelming as 50+ sales professionals added 61 thoughtful and valuable comments to the discussion - some wrote borderline essays in response. We’ll highlight the discussion and responses in our next blog entry.
Participating in compelling discussions can energize and help you and your staff think creatively and discover new ways to provide staffing solutions.Once you have a Linkedin profile and are part of some groups, set attainable weekly goals and develop a daily/weekly routine for participating on Linkedin.For instance, you may commit to set aside 15 minutes during lunch to either start or contribute to discussions in your groups.A great way to discover groups to join, is to browse the profiles of other people in your network or in staffing.
