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Our third blog-video of a three part series on Linkedin Success Stories in the Staffing Industry is going to be on “Creating  Valuable Discourse in Your Area of Expertise on Linkedin?”  In the interim, a side “social media success story” has developed that’s worth sharing as a demonstration of the power of engaging people through social media.

For the past 6 months, I’ve been listening to the Ten Golden Rules Internet Marketing podcast, http://podcast.tengoldenrules.com, which is produced by Jay Berkowitz, CEO of the internet marketing company Ten Golden Rules.  He’s developed a sizable following because during each podcast Jay and his team offer up extremely applicable information and principles to help all sorts of companies develop and advance their Internet marketing strategies and practices. 

Recently, I posted a question on Jay’s blog asking about the next steps The Staffing Cooperative could take in our social and internet marketing process.  Jay personally responded on our website and asked me to call up his show to discuss our correspondence.  On his most recent podcast, http://podcast.tengoldenrules.com/internet-marketing-podcast-Free-Press-Releases-SEO-Alt-Tags-Susan-Bratton.html, Jay featured our conversation and gave The Staffing Cooperative a much appreciated plug.

There are a tremendous amount of positives for both The Staffing Cooperative and Ten Golden Rules in such an exchange:

·         I received some really valuable feedback on our social and internet marketing strategy that we’ve already begun to apply.

·         Jay gets to use me to generate compelling content for his podcast.

·         We also received links to our website from the Ten Golden Rules website, which will help our positioning on the search engines.  Through this blog post, we’re returning the favor to Ten Golden Rules.

·         Such acknowledgement by Jay, a respected thought leader in marketing, helps position The Staffing Cooperative as a thought leader with our target audience and industry.

·         Ten Golden Rules may get some new listeners and marketing engagements, if any of you find this blog post compelling enough to check out http://www.tengoldenrules.com.

Let us know what podcasts and blogs you are following that’s made a difference in your Internet and social marketing strategy by either commenting on this blog post or clicking on Social Media Success Stories.

Everett Reiss
Business Relationships Development
The Staffing Cooperative
Check me out on Linkedin:
http://www.linkedin.com/in/evreiss
;”>Check us out on Twitter:
http://twitter.com/StaffingCo_op

How are people getting to your staffing company’s website?  For that matter, who is visiting your staffing company’s website?  Right now, you may not know the answer to these questions, but today you can start driving quality traffic to your staffing agency’s website through your disciplined use of Linkedin.  I do highly recommend that you use Google Analytics, http://www.google.com/analytics/, a free tool that measures your web traffic and breaks that information down into many useful forms.

The following two videos will show you how we’ve increased the quantity and quality of your web traffic through Linkedin. 

The first video is geared towards staffing managers and professionals who are starting out with Linkedin and shows you how you can:

·         Publish your company’s website on your profile .

·         Drop into comments your signature with hyperlinks to your website as you participate in discussions.

This second video is for more experienced social networkers and discusses how to use Linkedin to drive traffic to your blog, newsletter, or some other regular content that you are producing.

Let us know how you’ve successfully used Linkedin or or get our feedback by submitting your questions or anecdotes to Linkedin Success Stories.

Click-in for next week’s Linkedin Success Story on “Creating  Valuable Discourse in Your Area of Expertise on Linkedin?”

Everett Reiss
Business Relationships Development
The Staffing Cooperative
Check me out on Linkedin:
http://www.linkedin.com/in/evreiss
Check us out on Twitter:
http://twitter.com/StaffingCo_op

How much time are you actively on Linkedin?  Are you wondering if Linkedin is worth your time?  Or is your staff, co-workers, or manager skeptical of the business value behind social networking?  This is the first blog-video of a three part series on “Linkedin Success Stories in the Staffing Industry” that will demonstrate to you and your fellow staffing professionals proven ways you can use Linkedin to:

• Gather valuable professional information that can sharpen your staffing game.
• Drive traffic to your staffing company’s website.
• Strike up provocative discourse in your area of expertise.

Let us know how you’ve successfully used Linkedin or pick our brains on the topic by submitting your questions or anecdotes to Linkedin Success Stories.

Additionally, check out the May 15th blog post we compiled off of a Linkedin discussion that we started on cold calling and leaving voicemails, http://www.staffingcooperative.com/news/?p=35.

Click-in for next week’s Linkedin Success Story on “How to Drive Quality Traffic to Your Staffing Company’s Website Through Linkedin?”

Everett Reiss
Business Relationships Development
The Staffing Cooperative
Check me out on Linkedin:
http://www.linkedin.com/in/evreiss
Check us out on Twitter:
http://twitter.com/StaffingCo_op